June 10 2020 - If your organization is struggling to stay afloat in today’s economy, you are not alone. Thousands of businesses are trying hard to adapt to the new market, and not all of them have the ability to do so seamlessly. HR plays an important role in keeping the organization solid and performing optimally in this difficult time.
Of course, the HR department cannot handle the responsibility on its own. It takes the whole organization to survive this crisis, which means sticking together and improving organizational robustness is important. For this, you can work with the sales and marketing teams and host a flash sale as a way to bring your business together.
Getting Everyone Involved
A flash sale can be very simple to execute, but it still has its complications. For starters, every department in the company needs to work together in order to make the flash sale a success. The marketing team is only the beginning. The manufacturing or purchasing team, the finance department, and other parts of the organization must also perform at their best.
This is where the flash sale becomes the perfect instrument to bring everyone together. Make sure that everyone in the business understands why a flash sale is needed (i.e. to generate revenue and save the business) and get everyone’s support. It is only a first step, but an important one if you want to use the flash sale as the perfect momentum for bringing everyone together.
It is also a good idea to get everyone involved beyond the boundaries of their job description. You don’t have to rely entirely on the marketing department to handle the flash sale for the business. Those in engineering or accounting can also play a more active role in organizing the flash sale and catering to customers.
The cross-function nature of this approach means everyone in the company will have the same opportunity to experience what others are doing. For an engineer, working on a marketing campaign can be very refreshing. You’d be surprised by how uplifting simple cross-function tasks can be for those who are burning out.
A Learning Process
With that cross-function task-sharing in mind, it is also worth noting that a flash sale is the perfect opportunity for everyone to learn and pick up new skills.
There is a lot to learn from a flash sale. As mentioned before, everyone can learn about the customers, how to best communicate with them, and even pick up a skill or two in the process. Since the learning opportunity is open to everyone, the company as a whole can grow and be more sustainable in the long run.
At the end of the day, the flash sale will attract more businesses, and everyone will be excited about surviving the crisis. Those are the kind of boosts you need to move forward and grow as an organization, no matter how difficult things might be right now or in the future.
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