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SEO Basics for Recruitment Companies

September 22 2016 - With millions of people looking for jobs and plenty of employers offering positions, it's no surprise that more and more entrepreneurs are turning to the recruitment industry for their next business venture. But, with millions of different recruitment companies out there all trying to get noticed online, one of the most commonly asked questions is how can they improve their online presence and search engine results? Practicing good SEO is absolutely vital to gaining the edge in a highly competitive industry such as recruitment. We've put together some essential SEO tips for recruitment companies to use.

Link Building

Link building may have once earned a bad reputation thanks to a bunch of black-hat SEO 'professionals', but the truth is that contrary to popular belief, it is still a hugely effective method of improving SEO. Link building is effective when it is done in a way which is correct and within guidelines, and the links are genuine. One of the most popular methods in which to build links is posting on popular blogs which are related in some way to your industry. The good thing about the recruitment industry is that it could be related to a whole variety of different blog topics and niches. For more information about how link building could benefit your business, visit

Keyword Planning

Creating good content both on and off and your business website is essential to having a good SEO strategy which creates success. However, in order to ensure that your content is fully optimised, it's vital to spend some time analysing and planning your keywords beforehand. One of the easiest ways to do this is to determine the type of keywords that your target audience will be using, for example, 'jobs in (city)'. Then, use these keywords as a base for not only your website content, but other things such as blog post titles, descriptions, social media updates, and more.

Social Media

Social media is becoming more and more popular around the world, with more and more people using social networking sites such as Facebook, Twitter, LinkedIn and Instagram to not only connect with friends and relatives, but often to look for job openings in their area, too. Using social media not only provides you with an excellent platform for sharing content and communicating with your target audience, but it can also improve your online presence by exposing your company to more potential customers.


Along with publishing guest posts on reputable blogs, another effective way of improving your recruitment company's SEO is running your own business blog. Not only can a business blog be a great platform to use for building backlinks, it can also help you to establish your company as an authority in the industry by using your blog to publish how-to-guides, answers to frequently asked questions, and other tips which your target audience are looking for.

The online recruitment industry is becoming more and more competitive. For recruitment site owners, this means that it's vital to invest a lot of time and effort into improving SEO.

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