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Managing people, human capital and culture - Human Resource Management (HRM) is critical for business success. HRM Guide publishes articles and news releases about HR surveys, employment law, human resource research, HR books and careers that bridge the gap between theory and practice.

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PHR/SPHR

PHR/SPHR: Professional in Human Resources Certification Study Guide

by Sandra M Reed and Anne M. Bogardus
The Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge.
This new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.
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PHR Study Guide 2017

PHR Study Guide 2017: PHR Certification Test Prep and Practice Questions for the Professional in Human Resources Exam

Think all PHRŪ/SPHRŪ study guides are the same? Think again! With easy to understand lessons and practice test questions designed to maximize your score, you'll be ready.
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Corporate Communication

Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen
  Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication
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Achieving Brand Integrity

September 20 2007 - A new book by Gregg Lederman questions why so many organizations fail to fully invest in their people by focusing on strategic tools such as mission statements at the expense of developing a performance-based work culture. Achieve Brand Integrity argues that "there is a big difference between knowing and doing" and offers business leaders advice about how to converge strategy and employee behaviors.

Based on extensive work with companies of all sizes, as well as direct entrepreneurial experience, the author considers why most companies fail to deliver organizational strategies and challenges current theories promoting business sustainability. Gregg Lederman covers these issues in chapters such as:

  • 'Employees are NOT Your Greatest Asset'
  • 'Marketing and Advertising Can Kill Your Brand'
  • 'Buy-In Is the Only Way to Execute a Brand Strategy', and
  • 'Most Companies Suck at Capturing Successes and Recognizing People'

Arguing that Brand Integrity is much more than a marketing goal, the author describes it as the "ultimate management strategy" able to provide the vital framework for employee behavior that will contribute to defining the company's unique position in the marketplace and sustain employee motivation.

The author explains that by developing a work culture that specifically encourages employees to improve the service provided, business leaders can increase market share, productivity and profits. Achieve Brand Integrity offers a model designed to:

  • "Create corporate strategy by identifying the proprietary values, employee behaviors and experiences a company can deliver to drive market differentiation and keep customers coming back;
  • Align all areas of the business and employees by defining the line-of-site behaviors and actions people can do at every level to execute the strategy effectively;
  • Integrate the strategy into performance management systems to drive accountability;
  • Improve passion and performance by recognizing employees for doing 'on-brand' behaviors, and by sharing the successes that can lead to more best practices."

Successful Onboarding

Successful Onboarding: Strategies to Unlock Hidden Value Within Your Organization

Mark Stein and Lilith Christiansen
  Fact: 1/3rd of all external hires are no longer with the organization after 2 years. What can you do about it? In a word: onboarding; although poorly understood, subject to narrow definitions, and with limited best practice understanding or management rigor. Consultants Mark Stein & Lilith Christiansen have worked with leading companies on it, and they've synthesized their work into a ready to use system.
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The HR Answer Book

The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals

by Shawn A. Smith, Rebecca A. Mazin
  The HR Answer Book addresses 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and termination, compensation and benefits to training and employee relations. Accessible and concise, this on-the-job companion offers expert guidance on all types of "people" issues.
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