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Why 2017 is the Year of Video Marketing

May 19 2017 - Have you noticed that Facebook has become flooded with videos recently? Videos of funny stories, sad stories, videos that are showcasing a business; they are all on there. It is not just Facebook either; we are seeing this happen across LinkedIn, Twitter and other social media platforms. It is estimated that 80% of all internet traffic by 2019 will be video, so as you can see this content format is not slowing down in popularity.

Now, if you run a business, this has great significance to you. If you've been spending your time creating great email campaigns or creating lots of text-based content for your website, and if you are seeing results, that is fine. However, the way consumers react to such content is changing, and it is video that is having the biggest success regarding conversion rates. So now is a good time, if you don't already, for you to learn a bit more about how to use video to benefit your business.

Thanks to the likes of YouTube, it is pretty easy to make a recording using your laptop or smartphone, do some basic editing if necessary and then load it up onto the website almost immediately. Facebook now provides features such as Facebook Live to enable you to add live video to your timeline to share with your connections.

If you don't fancy trying to create your own video, then there are still many video production companies around that will help you to create a great video for a price. However, if you are working on a budget, you may want to look at creating your own video using some of the cheaper or free software that you have available. For Mac users, you can download the ever-popular iMovie app and, for Windows, you have Windows Movie Maker. Both of these options will enable you to produce high-quality videos once you get the hang of how to use them. Of course, one of the best ways to learn how to do anything these days is through watching a video, so head over to YouTube to find one of the best video tutorials, such as iMovie for Beginners.

Okay, so that gives you an idea of how to get started, but what about once you've created your video? Do you just upload it to YouTube and hope people start searching for it? If you are fortunate enough to create a video that is in high demand, then people may well find your video organically (through search only), but for most videos, a fair amount of additional work is required. Therefore, using social media channels to promote the video and maybe sharing it with a segmented group of people via email will help find audiences. You may even want to get advice from experts like Social Media Daily who can help you to build up comments and likes to get your video ranking higher up the list of search results.

2017 will be dominated by video content and so will the future, so get up to speed now and see what it can do for your business.


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