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Managing people, human capital and culture - Human Resource Management (HRM) is critical for business success. HRM Guide publishes articles and news releases about HR surveys, employment law, human resource research, HR books and careers that bridge the gap between theory and practice.

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PHR/SPHR

PHR/SPHR: Professional in Human Resources Certification Study Guide

by Sandra M Reed and Anne M. Bogardus
The Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR) exams from the Human Resources Certification Institute (HRCI) reflect the evolving industry standards for determining competence in the field of HR. Serving as an ideal resource for HR professionals who are seeking to validate their skills and knowledge.
This new edition is must-have preparation for those looking to take the PHR or SPHR certification exams in order to strengthen their resume.
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PHR Study Guide 2017

PHR Study Guide 2017: PHR Certification Test Prep and Practice Questions for the Professional in Human Resources Exam

Think all PHRŪ/SPHRŪ study guides are the same? Think again! With easy to understand lessons and practice test questions designed to maximize your score, you'll be ready.
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Corporate Communication

Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen
  Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication
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Gulf between HR and Marketing

June 15 2005 - A survey by Corporate Project Resources, Inc. (CPRi), an interim marketing source for Fortune 500 companies, found that quality rather than quantity of communication between HR and Marketing departments is an ongoing problem. The survey showed that:

  • 81% of HR and Marketing departments communicate on a daily/weekly basis
  • 58% of marketers do not feel that HR understands what the Marketing department does on a daily basis
  • 36% of marketers believe HR could work more effectively with Marketing if they took the time to understand Marketing's role within the organization

"When it comes to finding the right skills and experience, marketing might be one of the most challenging to master," said Sean Bisceglia, CEO of CPRi. "Roles within marketing have been quickly evolving since the inception of the Internet. As the economic pendulum swings back and companies are looking to rebuild their marketing departments, HR executives will be tasked with understanding their marketing department's needs."

CPRi surveyed over 500 HR executives and over 1,000 marketing executives within Fortune 500 companies. They found that over 45% of marketing executives said that their biggest challenge with HR was having HR provide qualified candidates for open marketing positions. Another 31% of marketing executives said their biggest challenge with HR was having HR understand the urgency of filling gaps within the Marketing department. CPRi says that it aims to help bridge the communication gap by:

  • being a strategic partner to the HR department
  • helping them understand what marketing is looking for
  • quickly helping fill the gaps with quality marketing professionals on an interim or temp-to-perm basis.
Using contingent marketers

The survey found another disconnect over the use of contingent (temporary/agency) employees to fill gaps within marketing departments. While 71%of marketing executives said they would consider using contingent workers to fill gaps, only 45% of HR executives agreed.

"Since most marketing departments go through certain spikes throughout the year, whether it's the launch of a new product or an event, interim marketers are a great way for marketing departments to fill gaps that are only needed for certain period of time," stated Bisceglia. "In order to be a strategic partner to marketing, HR must understand the marketing department's workflow. CPRi helps provide insight to the ebb and flow of marketing departments and can be a resource to quickly fill needs with interim marketing professionals."




Successful Onboarding

Successful Onboarding: Strategies to Unlock Hidden Value Within Your Organization

Mark Stein and Lilith Christiansen
  Fact: 1/3rd of all external hires are no longer with the organization after 2 years. What can you do about it? In a word: onboarding; although poorly understood, subject to narrow definitions, and with limited best practice understanding or management rigor. Consultants Mark Stein & Lilith Christiansen have worked with leading companies on it, and they've synthesized their work into a ready to use system.
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The HR Answer Book

The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals

by Shawn A. Smith, Rebecca A. Mazin
  The HR Answer Book addresses 200 questions that every employer needs to deal with, from recruiting and hiring to discipline and termination, compensation and benefits to training and employee relations. Accessible and concise, this on-the-job companion offers expert guidance on all types of "people" issues.
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