May 13 2020 - Over 50% of web traffic worldwide come from mobile devices. That's why more marketing campaigns are focused on mobile users.
But when it comes to law firm marketing, what's the correct approach to targeting your audience? Is it mobile or desktop?
Law firm marketing is about the basics. It's about understanding everything about your target audience and the most effective way to reach them.
By understanding your audience, you can create a marketing strategy that is more focused and more aligned with your audience and what they want.
Here's a short guide that can help you create a marketing strategy tailored to your core audience.
Offer Free Resources
You want to create valuable material that attracts people to your firm. You don't have to charge people for these resources. It's important for these people to trust you, especially if you plan on selling to them down the road.
Some ideas for free resources include questions to ask a lawyer about a legal case. You can also create a guide on how much lawyers cost.
The purpose of free resources is to provide information to your core audience that helps them understand specific aspects of the law.
In exchange for this free information, you can get their email address and market to them directly.
Determine Your Target Audience
If you want warmer leads, you need to figure out your core audience. The more you understand your core audience, the more likely they will find your free information useful.
That's why it's important to research demographics, interests, and more about your target audience. When you show that you understand them, they'll be more likely to hire a lawyer from your firm because they feel as though they can trust you from the start.
You can use audience features to target specific audiences on Google Adwords, Facebook, Instagram ads, and any other networks you may decide to create a marketing campaign. By zeroing in on your audience, you'll have an inbox full of new leads in no time.
You can also discover more about how to find attorney leads here.
SEO or search engine optimization is also important for law firm marketing because it puts you on the Google map.
Law firms can create SEO content in blogs, white paper, and other forms of content to rank higher on search engines so their audience can find them easier.
Why It's Important to Understand Law Firm Marketing
It's important to have law firm marketing strategies around multiple free resources designed for your core audience. The initial stage of any marketing effort is trust. You have to build trust in order to create lifelong customers.
Don't make the mistake of trying to sell something right away. It rarely works because people don't know you or how you're different from any other lawyer.
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