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Keep Those Coals Away From Newcastle When Offering Incentive Awards For Improved Performance

HASTINGS, Minn., July 9 /PRNewswire/ - An Alaskan cruise may seem like the ultimate reward for goals achieved by diligent and effective employees. Imagine, a week of exciting travel, with a different port of call each day, and a chance to eat out three times a day (better make that seven times a day).

But suppose you're a hard-working, high-performing sales rep who spends week after week living out of a suitcase and eating restaurant food? Another week away from the comforts of home is about the last thing you need. But how about a state-of-the-art home entertainment system? Now you're talking.

"One of the major mistakes made by companies setting up reward programs for performance improvement," notes Louise Anderson, president of Anderson Performance Improvement Company (APIC), "is failure to provide rewards that really are rewarding. And the only way to avoid this pitfall is to give people a choice.

"When employees are able to choose among a big-screen television, a bedroom set, diamond earrings -- and, yes, an Alaskan cruise -- it gives them a chance to set their own goals," she says. "Rewards become a means to an end. As people see their goal coming within reach, they can't wait to ask, 'What do I have to do next?'"

Based in Hastings, Minnesota, APIC is a major player in the $117-billion incentive industry, with custom programs geared to companies of all sizes. It is an industry leader in developing high-tech solutions to employee motivation and incentive award programs.

Not only does APIC offer effective, custom-designed awards programs, but also offers a wide range of supporting award-fulfillment. It provides clients with all-inclusive luxury travel, sports equipment, gourmet cookware, home furnishings, photographic equipment, home entertainment products, and a variety of other state-of-the-art electronics.

In addition to giving individual employees the option of choosing the rewards they want, there are several other rules-of-thumb to use as guidelines when offering incentives for improved performance. Anderson offers these suggestions:

* Don't wait for final results-catch people doing things right and reward them on the spot.

* Reward individuals as well as teams-generally, reward individuals for behaviors and activities and teams for results.

* Celebrate! Especially, encourage teams to celebrate success together, so that all team members have a sense of achievement.

* Avoid the cash-award trap-although awarding extra cash for performance might seem to have universal appeal, as soon as you discontinue offering it, employees perceive it as a cut in pay (with negative impact).

"If companies are careful to match appealing rewards with carefully structured programs, significant improvements in performance are virtually guaranteed," says Anderson. In fact, APIC is so confident of producing strong results that it does guarantee participating companies a return on investment of at least 200 percent on performance improvement programs they install.

"But that really is a modest expectation based on our experience," says Anderson. "In a great number of instances we enable clients to obtain ROIs in excess of 600 percent."

For information contact: Carol Hadac, Anderson Performance Improvement Company, 12181 Margo Avenue South, Hastings, Minnesota 55033-9437, 651-438- 9825, 651-438-9826 (fax), www.andersonperformance.com


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